New York, NY (Aug 14, 2006) – The Topps Company and Electronic Arts (NASDAQ:ERTS), the producers of hit sports video games such as the popular MADDEN NFL franchise, have announced a marketing alliance to increase the overall awareness of trading card collecting among video game users, it was announced today by Mark Sapir, Director of Kids Marketing for Topps, and Chris Erb Director of Marketing for EA SPORTS. 

 

Looking to start a Hall of Fame autograph collection but don't think you have the cash to do so? No worries...this column will help you build a solid Hall of Fame autograph collection at the cost of $0.78 a card. Every week I will take a look at a different Hall of Famer who also happens to be a very good through the mail signer. I will focus this column on Hall of Famers in the sports of basketball, baseball, football, and hockey. The first Hall of Famer I will spotlight is legendary Knicks point guard Dick McGuire.

 

With Donruss Threads set to go live August 9th, officials at Donruss Playoff have announced signed jersey letters will make the cross-over to football for the first time in the industry. Voted by collectors in 2005 as the Beckett Best Autographed Set and Beckett Best Designed Autographed Set, the groundbreaking Letterman insert placed signed jersey swatches on cardboard for every letter in a player's last name. For 2006 Donruss Threads, 34 rookies inked letter swatches for Rookie Class that will be included in the program as official rookie cards.